The Data
60 Decibels has spent years building one of the world's largest and most diverse collections of lived-experience data — gathered directly from the people traditional data systems overlook.
This is not web-scraped text. It is not synthetic. It is not inferred from digital footprints.
Every data point in our archive comes from a direct interview — a real conversation between a trained researcher and a real person navigating life in a low- or middle-income market. Our researchers conduct these interviews by phone, in local languages, gathering both quantitative and qualitative data through standardized, 15-minute surveys built for comparability and repetition.
The result is a dataset of extraordinary breadth and depth: over one million full surveys and tens of millions of individual responses, covering how people earn, spend, adapt to shocks, access services, and build better lives.
What the Data Captures
Each survey generates structured, comparable data alongside the human voice behind the numbers.
Standardized, benchmarked metrics on customer experience, satisfaction, trust, net promoter scores, access, quality of life, and more.
Open-ended responses where people describe — in their own words — what's working, what's failing, and what they need. These are the voices that make the data human.
Country, region, gender, sector, product type, survey modality, and more — enabling multi-dimensional analysis across geographies and populations.
This dataset captures something that almost no other resource in the world does: how the majority of humanity actually experiences the systems, services, and decisions that shape their lives.
As AI systems grow more powerful and more pervasive, the absence of these voices from the training data isn't just an oversight — it's a structural risk. The Global Majority Data Project exists to close that gap.
See how we're unlocking it →
