The Global Majority Data Project
The Global Majority Data Project will build the infrastructure to make the lived experiences of the world's most underserved communities — across the developing world — vivid, accessible, and influential in how decisions are made.
Get in TouchArtificial intelligence is being trained on a narrow slice of humanity. Most models draw from written text, disproportionately in English, produced largely in high-income markets.
The perspectives of billions of people in emerging markets — those who will define the next century's growth, resilience, and wellbeing — are missing.
The result is a growing data inequality: AI systems that understand the few, not the many. If the future is built on this foundation, it risks being both biased and blind.
Quantitative and qualitative insights, gathered at scale, from the people the data economy is leaving behind.
The Opportunity
60 Decibels holds one of the largest and most diverse collections of human experience data in existence. Every year, we listen to more than half a million people across nearly 100 countries — customers, farmers, entrepreneurs, and employees — through direct interviews conducted by our network of 1,300+ trained researchers, in local languages.
This data is ready to be unlocked — responsibly.
Explore the data →What We're Building
The Global Majority Data Project will combine 60 Decibels' unique dataset with modern AI and NLP tooling to create a privacy-preserving, queryable system for insight and understanding.
Query:
"How are rural households in East Africa describing access to primary healthcare?"
Who This Is For
Not assumptions. Not simulations. Not web-scraped proxies.
Understand your target beneficiaries' attitudes and preferences. Target resources to areas of greatest impact.
Understand customers' attitudes, opinions and needs. Channel capital toward real impact.
Listen to customers, suppliers and communities at scale. Build products and strategies grounded in the real experiences of the markets you buy from and serve.
Access the largest collection of lived-experience data from the global majority. Sharpen hypotheses before fieldwork.
Hear from the people your policies affect. Test responses before rolling out new policies. Ground strategy in evidence.